About

New Area is all about representing where you reside.

It does not matter what your skin color is, what state/country you're from, or what language you speak.  We all have differences and we must accept that reality.

This brand gives you the opportunity to take pride in where you come from.  The fact of the matter is that there is no changing where life starts out for each individual. Where we come from, it shapes who we are and created us to be the people we are today.  But in the end, we are all just human beings. It is our job in this generation to become proud of where we are from and accept it.  The environment we create is a New Area

"You cannot be yourself if you do not know who you are.  And you cannot know who you are if you do not know where you come from."